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The console, end to end, on a demo workspace.
Every tab below is a real screen of the product, drawn with its own components on a demo workspace: 670 answers on 48 prompts across 6 engines over 26 days, with the whole loop closed. Your report runs on your own answers the same way.
Mention rate by engine
Over 26 measured days. Dot = rate · bar = 95% range · dot size = answers behind it · hollow = under the floor of 8.
Who gets mentioned instead
answers mentioning each company, of the same 670
- Duebird261 answers
- Northwindyou231 answers
- Kestrel Billing203 answers
- Tallyhawk149 answers
- Ledgerline88 answers
- Paymint61 answers
- Bar length is relative to the top row (261 answers), not to a total.
Sources the engines lean on
523 of 670 answers carried a source
- reddit.com34 prompts131 citations
- g2.com22 prompts96 citations
- youtube.com19 prompts74 citations
- capterra.com17 prompts66 citations
- linkedin.com21 prompts52 citations
- Bar length is relative to the top row (131 citations), not to a total.
Cited by engine
How often each engine cites Northwind's own site in its answer. 670 answers across 6 engines over 26 days.
Dot = cited rate · bar = 95% range · dot size = answers behind it · hollow = under the floor.
The last 14 days, engine by engine
One cell per engine per day: how often we asked, and on which days the brand was mentioned at least once.
Filled = mentioned that day · tinted = answered, not mentioned · dashed = not measured. Hover a cell for the count.
The source each engine leans on most
The domain cited most often on this brand's prompts, per engine, excluding the brand's own site.
- ChatGPTreddit.com
- Perplexityg2.com
- AI Overviewscapterra.com
- AI Modereddit.com
- Geminiyoutube.com
- Copilotlinkedin.com
Prompts
62 tracked · the 10 most measured shown · every row carries its own count, its last 14 days and each engine's cell
What the engines cite instead
the domains behind the answers on Northwind's prompts · 523 of 670 answers carried a source
- reddit.comReddit34 prompts · 5 engines131 citations
- g2.comG2 & reviews22 prompts · 4 engines96 citations
- youtube.comYouTube19 prompts · 4 engines74 citations
- capterra.comDirectory17 prompts · 3 engines66 citations
- linkedin.comLinkedIn21 prompts · 3 engines52 citations
- quora.comOther12 prompts · 2 engines31 citations
- medium.comNews & editorial9 prompts · 3 engines24 citations
- producthunt.comBest-of lists6 prompts · 2 engines18 citations
- Bar length is relative to the top row (131 citations), not to a total.
Where AI never mentions Northwind
the winnable list: absent on every engine that answered
- “what to do when a client will not pay an invoice”6 engines
- “how to charge late fees on unpaid invoices”5 engines
- “polite payment reminder email template”6 engines
- “best accounts receivable software for law firms”4 engines
26 measured days, 670 answers. The shaded band is the 95% range for each day: a move is real only when the bands stop overlapping.
3 confirmed lifts across 7 placements
A lift is entered only when the before and after ranges stop overlapping. 7 placements shipped so far; each one waits for the engines to read the web again before it is judged.
The receipts
Before and after, each with its count. Confirmed means the two ranges no longer overlap.
- Lift confirmed“best invoice reminder software for small business”18% (7 of 40, 9% to 32%) to 52% (22 of 42, 38% to 67%)
- Lift confirmed“how to chase an invoice without losing the client”16% (5 of 32, 7% to 32%) to 53% (17 of 32, 36% to 69%)
- Lift confirmed“can QuickBooks send automatic invoice reminders”13% (4 of 30, 5% to 30%) to 50% (15 of 30, 33% to 67%)
- Holding“invoice reminder software that works with Xero”20% (4 of 20, 8% to 42%) to 35% (7 of 20, 18% to 57%)
- Flat“best tool to track unpaid invoices for agencies”21% (5 of 24, 9% to 40%) to 25% (6 of 24, 12% to 45%)
Who reads the site
each visit checked against the vendor's published IP ranges, where the vendor publishes them
- 1,241 verified · 43 spoofedGPTBotOpenAI · AI training
- 604 verified · 8 spoofedOAI-SearchBotOpenAI · AI search
- 351 verified · 37 spoofedChatGPT-UserOpenAI · user triggered
- 289 verified · 7 spoofedPerplexityBotPerplexity · AI search
- 174 verifiedClaudeBotAnthropic · AI training
- 90 verified · 1 spoofedPerplexity-UserPerplexity · user triggered
Read against cited
a page read often and never cited is being read and not trusted
- /pricing318 visitscited
- /blog/dunning-emails-that-get-paid240 visitsread, not cited
- /compare/duebird196 visitscited
- /docs/api/invoices151 visitsread, not cited
- /security98 visitsread, not cited
People sent back
sessions arriving from an AI surface, from the referrer, no GA4 needed
- ChatGPT212
- Perplexity64
- Gemini31
- Copilot12
- Vercel log drain · 2 min ago
- WordPress plugin · 11 min ago
Who is buying the answer
counted from the answer, never from an ad platform
- Duebirdrival19 units · 41%
- Kestrel Billingrival11 units · 24%
- Meridian Paymentsadvertiser9 units · 20%
- Ledgerlinerival7 units · 15%
- “polite payment reminder email template”14 of 42
- “best accounts receivable automation for freelancers”9 of 42
- “how to charge late fees on unpaid invoices”8 of 40
- “best tool to track unpaid invoices for agencies”7 of 40
The creatives, verbatim
the exact copy a buyer saw beside the organic answer
- Duebirdseen 11xInvoices that chase themselvesAutomated reminders, card on file, and a dashboard your finance lead will actually open.ChatGPT · duebird.example
- Kestrel Billingseen 7xUsage billing without the spreadsheetMetered plans, proration and dunning in one place. Free for the first 50 invoices.ChatGPT · kestrelbilling.example
- Meridian Paymentsseen 5xGet paid in 40 countriesLocal rails, one contract. Built for SaaS finance teams.AI Mode · meridianpay.example
What the carousel shows
every card the engines rendered, most shown first; appearances are cards, never a rank
- 27 cardsMarlowe Eyewear Harbor RoundrivalMarlowe Eyewear$1454.7 stars
24 answers - 21 cardsSable and Co Slim Acetate FramerivalSable and Co$1294.6 stars
19 answers - 9 cardsLumen Optics Skyline FrameyoursLumen Optics$1184.8 stars
9 answers - 8 cardsNorthshore Optical Everyday FrameNorthshore Optical$95 to $1104.4 stars
8 answers - 6 cardsLumen Optics Coastal SunyoursLumen Optics$1394.9 stars
6 answers
Prompts that trigger a carousel
where shopping intent shows, and whether your cards are in it
- “best acetate glasses frames under 150 dollars”17 of 30 answers6 of 61 cards yours
- “polarized sunglasses for driving that fit a narrow face”14 of 30 answers5 of 52 cards yours
- “blue light glasses that do not look like blue light glasses”11 of 30 answers2 of 38 cards yours
- “where to buy prescription glasses online with home try on”9 of 30 answers4 of 35 cards yours
Scored prospects
each carries the verbatim answers behind the claim and a checked contact route
- Quillmere Family DentalNot mentioned by AIQuillmere · 4.8 stars · 312 reviews · Maps pack #2 · not mentioned in 12 of 12 answers read83pitchability
- Teasel Springs SmilesCompetitors mentioned insteadTeasel Springs · 4.9 stars · 198 reviews · Maps pack #3 · competitors mentioned instead in 9 of 12 answers76pitchability
- Kelsmoor Implant StudioBlocks AI crawlersKelsmoor · 4.7 stars · 141 reviews · Maps pack #4 · site blocks two AI crawlers71pitchability
- Dunmarrow Dental CoNot mentioned by AIDunmarrow · 4.6 stars · 87 reviews · Maps pack #6 · not mentioned in 11 of 11 answers read64pitchability
The receipt · Quillmere Family Dental
the answer that names three competitors and not them, verbatim
“The top family dentists in Tarrow Bay include Sunmere Dental Care, Sprucewick Dental Co and Wendlow Smile Studio.”
Quillmere Family Dental is not mentioned in any of the 12 captured answers.
- 01Earn the Healthgrades and Zocdoc listings the engines cite
- 02Publish an answer first page for the invisalign prompt
- 03Unblock PerplexityBot in robots.txt
Forward the answer that proves it, book the call. Do not contact lists are checked before anything is sent.
Every brand in the workspace
9 brands measured weekly · mention rate over the last 26 days, each with its own count · the middle of this book is 31%
Demo workspace on a fictional brand · your report runs on your own answers, the same way