Pricing
Every plan measures the same way, with the same statistics, on the engines you select. 3 come with every plan. 6 more can be added per question. Higher tiers track more questions, brands and seats. They never track them less honestly.
Plans
Plans for brands
Free
Find out where you stand.
one real baseline · no card
Get my free report- 10 buyer questions
- 1 brand
- 4 answer surfaces, the ones buyers use most
- 200 real answers, every one with its sources
- The workspace and the answers stay yours
Measurement continues on a paid plan. Nothing is charged until you choose one.
Monitor
One brand. Know the day AI stops naming you.
billed monthly · cancel any time
Start free, no card- 40 buyer questions
- 1 brand
- 3 seats, viewers free
- Weekly on every question, daily on the ones that move
- 30 Pulse questions a month
Engines · tap to add
- Alerts by email and Slack the day a rate moves
- Every number carries its count and its range
- MCP + API access
Optimize
Fix what loses. Prove what worked.
billed monthly · cancel any time
Start free, no card- 120 buyer questions
- 3 brands
- 10 seats, viewers free
- Weekly on every question, daily on the ones that move
- 60 Pulse questions a month
Engines · tap to add
- Ranked fix queue, drafted for your approval
- PROVE receipts, confirmed only when the ranges separate
- Revenue attribution from GA4 and Search Console
- CRM push to HubSpot and Salesforce
- Local Maps grid, pin by pin
Scale
Every brand and location, one truth.
billed monthly · cancel any time
Start free, no card- 250 buyer questions
- 5 brands
- 15 seats, viewers free
- Weekly on every question, daily on the ones that move
- 140 Pulse questions a month
Engines · tap to add
- White label reports, our mark removed
- Franchise rollup: every location compared
- Everything in Optimize
Plans for agencies
Agency Starter
Your first six clients, under your own brand.
billed monthly · cancel any time
Start free, no card- 150 buyer questions, shared across your book
- 6 client brands, each on its own link
- 10 seats, viewers free
- Weekly on every question, daily on the ones that move
- 40 Pulse questions a month
Engines · tap to add
- White label client reports, one link per client
- The QBR, assembled from measured facts only
- 10 ACQUIRE scans a month
- One question pool, allocated per client
Agency
Fifteen clients, every number defensible at renewal.
billed monthly · cancel any time
Start free, no card- 300 buyer questions, shared across your book
- 15 client brands, each on its own link
- 25 seats, viewers free
- Weekly on every question, daily on the ones that move
- 140 Pulse questions a month
Engines · tap to add
- White label client reports, one link per client
- The QBR, assembled from measured facts only
- 20 ACQUIRE scans a month
- Per client budget fairness in the scheduler
Agency Scale
Forty clients, one portfolio view.
billed monthly · cancel any time
Start free, no card- 600 buyer questions, shared across your book
- 40 client brands, each on its own link
- 100 seats, viewers free
- Weekly on every question, daily on the ones that move
- 320 Pulse questions a month
Engines · tap to add
- Cross client benchmark on one page
- Bulk export of every answer
- Priority support
- Custom onboarding
Checkout carries the plan you pick, not this configuration. Tell us which engines and packs you want through any route on the about page and we put them on your workspace on the first day.
Custom
Global brands with a wider footprint: Grok on native xAI Live Search, the cadence written into your contract, custom pools and caps, dedicated onboarding.
Add engines, daily lanes and scans
Priced per question, updated live on every card above. Same measurement, same ranges, on every lane.
+
Add engines, daily lanes and scans
Priced per question, updated live on every card above. Same measurement, same ranges, on every lane.
Engines · per question, per month
- included
ChatGPT the app buyers open
chatgpt.com, the surface users read. Priority prompts checked daily.
- included
Google AI Overview the app buyers open
- included
Perplexity API surface
Sonar, the engine behind perplexity.ai.
- $0.20
Google AI Mode the app buyers open
- $0.25
Gemini the app buyers open
gemini.google.com, the consumer app.
- $0.20
Microsoft Copilot the app buyers open
- $1.99
Claude API surface
API surface, labeled. Their rate is $2.00.
- $1.49
ChatGPT API API surface
The developer surface, for teams shipping on the API.
- $0.99
Gemini API API surface
- custom
Grok the app buyers open
Native xAI Live Search. Enterprise plans.
An added engine costs its rate times the questions on your plan: Monitor 40 questions, Optimize 120 questions, Scale 250 questions.
Daily lane packs
+10 questions on the fast lane · ChatGPT daily, every other engine at its own full cadence · $25 a month per pack
AI Visibility Snapshot · $49 one time
No subscription. 15 questions, 3 engines, 8 answers each, so every rate ships with its count and its range. Yours to keep.
Get the snapshotCompare every plan
Accuracy is identical on every row. What you buy as you climb is scope and the outcome layer.
+
Compare every plan
Accuracy is identical on every row. What you buy as you climb is scope and the outcome layer.
| Capability | Monitor$79 | Optimize$199 | Scale$399 | CustomCustom |
|---|---|---|---|---|
| Coverage | ||||
| Buyer questions | 40 | 120 | 250 | Custom |
| Brands | 1 | 3 | 5 | Custom |
| Team seats, viewers free | 3 | 10 | 15 | Custom |
| Engines included | 3 + add ons | 3 + add ons | 3 + add ons | All, incl. Grok |
| Countries and regions | ||||
| Measurement | ||||
| ChatGPT measured on chatgpt.com | ||||
| Daily on the questions that move | ||||
| A count and a range on every rate | ||||
| Pulse questions a month | 30 | 60 | 140 | Custom |
| Outcomes | ||||
| Ranked fix queue | ||||
| PROVE receipts | ||||
| Revenue attribution (GA4, Search Console) | — | |||
| White label reports | — | — | ||
| Local Maps grid | — | |||
| Platform | ||||
| API and MCP access | ||||
| Every answer as CSV | ||||
| Support | Dedicated | |||
Compare every plan
Accuracy is identical on every row. What you buy as you climb is scope and the outcome layer.
+
Compare every plan
Accuracy is identical on every row. What you buy as you climb is scope and the outcome layer.
| Capability | Agency Starter$249 | Agency$499 | Agency Scale$999 | CustomCustom |
|---|---|---|---|---|
| Coverage | ||||
| Buyer questions | 150 | 300 | 600 | Custom |
| Client brands | 6 | 15 | 40 | Custom |
| Team seats, viewers free | 10 | 25 | 100 | Custom |
| Engines included | 3 + add ons | 3 + add ons | 3 + add ons | All, incl. Grok |
| Countries and regions | ||||
| Measurement | ||||
| ChatGPT measured on chatgpt.com | ||||
| Daily on the questions that move | ||||
| A count and a range on every rate | ||||
| Pulse questions a month | 40 | 140 | 320 | Custom |
| Outcomes | ||||
| Ranked fix queue | ||||
| PROVE receipts | ||||
| Revenue attribution (GA4, Search Console) | ||||
| White label reports | ||||
| Local Maps grid | ||||
| ACQUIRE scans a month | 10 | 20 | 40 | Custom |
| Platform | ||||
| API and MCP access | ||||
| Every answer as CSV | ||||
| Support | Priority | Priority | Dedicated | |
Pricing questions
What counts as a buyer question?+
One question you want to be the answer to, measured on every engine you selected. A localized version of a question uses one slot. Questions that name your brand are tracked separately and never blended into your competitive rate.
Which engines are included?+
Every plan measures ChatGPT on chatgpt.com, Google AI Overviews and Perplexity. Google AI Mode, Gemini and Microsoft Copilot can be added per question on any plan. The developer APIs are add ons for teams shipping on the API. Grok is measured on custom plans.
Which ChatGPT do you measure?+
The one buyers open. The app and the developer API answer differently and cite different sources, so the app is what every plan measures, and the API is labeled separately if you add it.
How often is each question measured?+
Weekly on every engine you selected, promoted to daily for a week the moment your brand enters or leaves an answer, plus a daily tripwire on the contested quarter of your pool. Daily lane packs put the questions you choose on the fast lane: ChatGPT daily, and every other engine at its own full cadence.
What does the free plan include?+
One real baseline: 10 questions, asked 5 times each across 4 answer surfaces, 200 answers, no card. The workspace and the answers stay yours. Measurement continues on a paid plan.
What happens with yearly billing, and can I cancel?+
Yearly is 20% off and billed once. Monthly plans stop at the end of the period you cancel in. Spend is bounded by a hard per tier engine allowance, so a runaway month is impossible by construction.
What every plan includes, at any price
- Three rates per prompt and engine (named, cited, supported), each with the number of runs behind it and the range it could honestly be. No plan buys a surer number than the data supports.
- Download every answer. The raw runs as CSV and the full answers as JSON, on every plan, so any number on this page can be checked outside this product.
- Developer APIs measured and reported on their own, never averaged into a headline with the consumer apps your buyers actually use.
- Movement reported only when the ranges stop overlapping. A difference that could be noise is labelled as normal variation on every tier.
- Anything unmeasured renders as a dash, never as a zero.
The rules behind those are on the methodology page, and the enforcement page names the test that fails if we break one.