Share of voice in AI answers
Also called Share of answers, AI share of voice
Share of voice in AI answers is the proportion of answers in a category that mention your brand rather than a rival. It is only meaningful when the denominator is stated, and across this tool category the denominator frequently is not stated.
The denominator decides the number
The same brand can be reported at very different share figures depending on what the tool divided by. Divide mentions of your brand by mentions of the handful of competitors a customer typed into a settings screen, and share of voice becomes a measure of how few rivals were configured. Add a genuinely dominant competitor to that list and everyone's share drops, with nothing having changed in the world.
The defensible denominator is every brand named in the sampled answers, discovered from the answers themselves rather than from a configuration form.
Three questions that settle it
What is the denominator. How many answers is this computed from. And does the figure change if I add a competitor to my tracked list. If the answer to the third is yes, the number is a configuration artifact rather than a market measurement.
Related terms
- Named rateNamed rate is the share of sampled AI answers that mention your brand at all, decided by exact word-boundary matching rather than by a model's judgment.
- Wilson confidence intervalA Wilson confidence interval is a range around a measured proportion that reflects how much the sample size limits certainty.
- Answer engine optimization (AEO)Answer engine optimization is the practice of getting a brand named, cited and recommended inside the answers AI assistants generate, rather than inside a ranked list of links.
Want this measured on your own domain rather than defined? Run a free report and see the rates, with their sample sizes and ranges, for your own buyer questions.