Documentation

Add your first brand

Domain, competitors and buyer questions: the three inputs that decide whether your numbers mean anything.

A brand (a client, if you are an agency) is the unit everything hangs off: prompts, locations, reports, receipts.

1. 1Enter the domain. It anchors citation detection, so use the domain buyers actually land on.
2. 2Set the vertical and market. This is what makes a buyer question sound like a buyer question rather than a keyword.
3. 3Name the competitors you care about. We also discover who AI names, so treat this as a seed and not a ceiling.
4. 4Review the buyer questions. Accept the generated set, write your own, or seed them from Search Console queries you already rank for.

What makes a good buyer question

• It is a question a buyer would type, not a keyword: "best invisalign dentist in austin" beats "invisalign austin".
• It does not contain your brand name. Questions naming you guarantee a mention and would flatter your rate; we track those separately and never blend them in.
• It maps to money. Ten questions that decide a purchase beat a hundred that decide nothing.