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Understanding your dashboard

What each surface is for, and how to read a number without misreading it.

The console follows the loop: measure, diagnose, fix, prove. Everything else is a lens on one of those four.

SurfaceAnswers the question
OverviewWhere do we stand right now, and did anything real move?
PromptsWhich buyer questions do we win, lose, or never appear in?
DiagnoseWho gets named instead, and which sources did the engine use?
SourcesWhich domains do the engines pull from, per engine?
Win queueWhat should we do next, ranked by what it is worth?
ApprovalsWhat is drafted and waiting for a human yes?
ProveWhat did we ship, and did the numbers actually move?
ClientsHow does the whole book compare, and who opened their report?
LocationsHow do we look block by block, location by location?

Reading a rate correctly

  • A percentage always carries the count it came from. 30% of 10 answers and 30% of 300 answers are different facts.
  • Too few answers renders plain counts instead of a percentage, because a percentage there would be false precision.
  • A dash means unmeasured. It never means zero, and zero never renders as a dash.
  • There are no rank positions anywhere, for AI answers. Ask twice and the order changes, so any average position would be invented.